Which coffee retail giant significantly increased sales by rebranding with a mythological creature that traditionally lured sailors to their doom?

In today's competitive retail landscape, many companies incorporate mythology and folklore elements into their packaging, branding, and store designs to create distinctive customer experiences. From Starbucks' siren logo to Nike's winged goddess, mythological references are everywhere in retail. This trivia question tests your knowledge about a significant retail strategy that leveraged ancient folklore with dramatic financial results.

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Starbucks with the two-tailed siren/mermaid
Peet's Coffee with the Greek god Hermes
Costa Coffee with the Norse wolf Fenrir
Dutch Bros with the Celtic fairy Melusine