Which company is credited with conducting the first secure online retail transaction in 1994, effectively launching the e-commerce era?

The invention of e-commerce transformed retail forever, but do you know which company pioneered online shopping as we know it today? This question explores the early days of internet retail and the visionary company that created the first secure online transaction system. Test your knowledge of retail history and the technological breakthroughs that made online shopping possible!

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NetMarket (with the sale of a Sting CD)
Amazon (with the sale of a book)
eBay (with the sale of a broken laser pointer)
Pizza Hut (with an online pizza order)