Which groundbreaking 1999 film pioneered viral marketing by creating a fake documentary and website claiming the footage was real, helping it earn nearly $250 million on a $60,000 budget?

In the competitive world of film and television, marketing campaigns can make or break a production's success. Some advertising techniques have revolutionized how movies and shows are promoted, creating cultural phenomena that extend far beyond the screen. Test your knowledge about innovative marketing campaigns that changed the entertainment industry landscape.

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• The Blair Witch Project
• Paranormal Activity
• Cloverfield
• The Ring

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