Which retail giant pioneered the modern loyalty program model in 1981 with their 'Frequent Flyer Program,' fundamentally changing how businesses approach customer retention?

Loyalty programs have become a cornerstone of retail strategy, transforming how companies build lasting customer relationships. These programs generate valuable data while incentivizing repeat purchases. But how much do you know about the revolutionary loyalty program that changed retail forever? Test your knowledge of this pivotal moment in retail history that influenced countless businesses to follow suit.

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American Airlines
Marriott Hotels
Starbucks
Walmart