Which sports retailer was the first to introduce 'gait analysis' technology in-store to help customers select the perfect running shoes based on their unique running style?

The sporting goods retail landscape has evolved dramatically in recent years, with technology reshaping how brands connect with athletes and fitness enthusiasts. From immersive in-store experiences to data-driven personalization, sports retailers are pioneering new approaches to customer engagement. Test your knowledge about a groundbreaking retail innovation that changed how we shop for sports equipment!

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Nike - with their Nike Run Analysis system in 2005
Runners Need - with their Video Gait Analysis service in 2001
Adidas - with their Stride ID technology in 2003
New Balance - with their NB Fit Assessment program in 2004