Which telescope manufacturer pioneered the 'Star Party Retail Experience' strategy, where customers could test products at organized nighttime viewing events before purchasing?

The astronomy retail market is competitive, with various telescope manufacturers vying for amateur and professional astronomers' attention. Beyond product quality, marketing strategies can make or break a telescope's commercial success. This poll tests your knowledge of a famous retail expansion strategy that revolutionized how telescopes are sold and experienced by consumers, creating a new standard in astronomy product marketing.

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Celestron with their 'Stars in Your Hands' campaign
Meade Instruments with their 'Sky is Yours' retail experience
Orion Telescopes with their 'SeeItBuyIt' program
Takahashi with their 'Cosmic Test Drive' events