Which Broadway musical's marketing strategy included a groundbreaking collaboration with American Express that offered exclusive pre-sale tickets and created a dedicated immersive retail space in NYC?

The performing arts world has seen numerous successful marketing campaigns and brand collaborations that have revolutionized how productions connect with audiences. From innovative merchandise strategies to digital marketing breakthroughs, these collaborations have helped transform theatrical productions into global phenomena. Test your knowledge of how performing arts brands have leveraged strategic partnerships to achieve mainstream success.

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Hamilton
Wicked
The Lion King
Dear Evan Hansen