Which luxury retailer first revolutionized airport shopping by introducing a 'travel retail exclusive' product strategy, creating items only available in transportation hubs?

Test your knowledge about retail innovation in the transportation sector! The intersection of retail and transportation has created unique customer journeys and shopping experiences. From airport shopping plazas to train station marketplaces, transportation hubs have evolved into significant retail destinations. This trivia question explores a pioneering retail strategy that transformed how travelers shop during their journeys.

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Estée Lauder
Louis Vuitton
Hermès
Burberry