Which pioneering architectural firm first implemented a fully interactive VR retail design system that allowed customers to modify store layouts in real-time while shopping?

Virtual Reality is revolutionizing how architectural firms design and present retail spaces to clients. From immersive shopping experiences to virtual store walkthroughs before construction begins, VR technology is changing both the design process and customer experience in retail architecture. Test your knowledge about this cutting-edge intersection of technology and architectural design in the retail sector!

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• Gensler's 'RealSpace' platform (2017)
• Foster + Partners' 'ImmersiveRetail' technology (2018)
• Zaha Hadid Architects' 'FluidStore' interface (2019)
• SOM's 'VirtualBuild' retail environment (2016)

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