Which military branch's retail branding strategy famously introduced the slogan "The Few. The Proud." that has become one of the most successful military marketing campaigns in history?

Throughout military history, branding and merchandising have played surprising roles in funding wars, boosting morale, and creating lasting legacies. From official military emblems becoming retail phenomena to wartime propaganda evolving into collectibles, the intersection of military history and retail marketing reveals fascinating stories of how armed forces have leveraged their brands. Test your knowledge about a notable example of military retail branding that changed public perception and created a lasting commercial legacy.

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U.S. Marine Corps (1977)
Royal Air Force (1982)
U.S. Navy SEALs (1986)
Soviet Spetsnaz (1979)