Which major fashion retailer first launched a widely-used AR 'Virtual Try-On' feature in 2017 that allowed customers to see how makeup products would look on their face using just their smartphone camera?

The retail landscape is constantly evolving with technology reshaping how consumers interact with fashion brands. Augmented reality has become a game-changing technology in the fashion retail space, allowing customers to virtually 'try on' products without physically wearing them. This poll tests your knowledge about a pioneering moment in retail augmented reality that changed how we shop for fashion online.

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Sephora with their 'Virtual Artist' app
H&M with their 'Digital Fitting Room' technology
Nike with their 'AR Shoe Fit' feature
ASOS with their 'Virtual Catwalk' tool