Which astronomy-focused marketing campaign resulted in a 400% increase in telescope sales and is credited with sparking the largest single-year growth in amateur astronomy participation?

In the competitive world of astronomy retail and education, brand storytelling has played a crucial role in making complex celestial concepts accessible to the public. Some marketing campaigns have become legendary in how they've transformed public engagement with astronomy. Test your knowledge of the intersection between astronomy and brand storytelling with this challenging trivia question!

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NASA's "Pale Blue Dot" campaign following the Voyager 1 photograph
Celestron's "Your First Step to the Stars" initiative that coincided with the 1996 Hale-Bopp comet
The International Dark-Sky Association's "Preserve the Night" awareness program
Meade Instruments' "Mars Spectacular" campaign during the 2003 Mars close approach