Which retail innovation first used geographic information systems (GIS) to optimize store locations based on customer density mapping?

The intersection of geography and retail has created fascinating innovations that shape how companies connect with customers based on location. From geospatial analytics to location-based marketing, retailers are leveraging geographic data in unprecedented ways. Test your knowledge about a groundbreaking geographic retail innovation that changed how consumers interact with brands in physical spaces.

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Walmart's Location Strategy System (1996)
Amazon's Geographic Distribution Centers (2003)
Target's Community Placement Protocol (2001)
Tesco's Neighborhood Analysis Framework (1999)