Which retail personalization technique revolutionized Broadway merchandise sales following the 2015-2016 season, resulting in a reported 30% increase in per-capita spending at theater venue shops?

Theater and performing arts venues are increasingly using sophisticated retail strategies to enhance audience experiences and boost revenue. From merchandise personalization to data-driven marketing approaches, the business of performing arts retail has evolved dramatically. Test your knowledge about how theaters and performance venues are applying modern retail concepts to connect with their audiences and create additional revenue streams beyond ticket sales.

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Show-specific mobile apps with personalized merchandise recommendations based on seat location and ticket purchase history
Facial recognition technology identifying returning patrons to offer customized souvenir bundles
RFID-enabled playbills that unlock special merchandise discounts at different points in the theater
Algorithmic pricing of merchandise based on real-time audience demographic analysis during intermission