Which sports brand first created a fully circular production system where customers can return worn-out shoes to be completely recycled into new athletic footwear?

The sports retail industry has been making significant strides in sustainability initiatives, responding to consumer demand for eco-friendly products and practices. Major sporting goods retailers and brands have launched various programs to reduce environmental impact while maintaining high-performance standards for athletes. Test your knowledge about one groundbreaking sustainability initiative that changed the sports retail landscape!

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Adidas with its 'Futurecraft.Loop' program launched in 2019
Nike with its 'Rebound' circular system launched in 2018
Under Armour with its 'Infinite Play' recycling initiative launched in 2020
Puma with its 'RE:CYCLE' closed-loop manufacturing process launched in 2017