Which ancient civilization pioneered the use of clay 'customer tokens' as an early form of retail market research to track popular products?

Before modern analytics and customer surveys, ancient civilizations had their own fascinating methods of gathering market insights. Merchants and rulers needed to understand consumer preferences, track popular goods, and make decisions about trade routes and inventory. This trivia explores how ancient civilizations collected and utilized 'market research' to drive their early commercial enterprises. Test your knowledge about these innovative early approaches to understanding consumer behavior!

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