Which gaming platform first introduced a fully-interactive VR store where players could virtually pick up, examine, and test games before purchasing?

The gaming industry has been at the forefront of adopting virtual reality technologies, not just for gameplay but also for revolutionizing how games are marketed and sold. VR has transformed the digital retail experience, allowing players to 'try before they buy' in immersive virtual environments. This trivia question tests your knowledge about a significant VR retail innovation that changed how gamers discover and purchase new titles.

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Steam VR's 'The Lab Storefront' (2018)
Oculus Home's 'Virtual Marketplace' (2019)
PlayStation VR's 'PS Store Immersive' (2020)
HTC Vive's 'Viveport Infinity Showcase' (2017)