Which ancient civilization implemented the first documented customer loyalty program, offering clay tokens to frequent customers that could be exchanged for discounted goods?

Before modern retail loyalty cards and points systems, ancient civilizations had their own methods of rewarding repeat customers and maintaining consumer relationships. These early loyalty programs reveal fascinating insights about commerce, social structures, and customer retention strategies that were developed thousands of years ago. Test your knowledge about these ancient precursors to our modern customer loyalty systems!

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Ancient Egypt, where pharaoh-approved merchants gave papyrus loyalty scrolls to noble customers
Ancient Sumeria, where merchants distributed small clay tokens to regular customers for future discounts
Ancient Rome, where the 'tessera' system allowed citizens to collect bronze coins for use at specific merchants
Ancient China, where Han Dynasty shopkeepers maintained bamboo ledgers of frequent customer purchases for rewards