Which government agency's digital marketing campaign won the prestigious 'Public Sector Innovation Award' in 2022 for its personalized mobile notifications that increased program participation by 78%?

Test your knowledge about groundbreaking digital marketing campaigns in government! In recent years, government agencies worldwide have embraced innovative digital strategies to connect with citizens, increase program participation, and enhance public engagement. This trivia focuses on a particularly successful campaign that transformed how a government entity communicated with its constituents and set new standards for public sector marketing.

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The CDC's 'Health Alert' vaccination reminder system
The Census Bureau's 'Count Everyone' targeted outreach platform
The Department of Education's 'FAFSA Completion' text message campaign
The IRS's 'TaxTime' personalized filing deadline notification service