Which sports retailer pioneered the concept of 'Connected Fitness' by acquiring multiple fitness apps to create an ecosystem that tracks user activity and recommends relevant products?

The sports retail landscape has undergone massive digital transformation in recent years. From specialized e-commerce platforms to innovative omnichannel experiences, sports brands are pioneering new ways to engage customers and enhance the shopping experience. Test your knowledge about how technology is reshaping the way sports products are marketed, sold, and experienced by consumers worldwide.

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Under Armour
Nike
Adidas
Decathlon