Which beverage company's groundbreaking 1971 'hilltop' advertisement featured traditional folk singers from various cultures performing together, helping to pioneer multicultural marketing?

Traditional cultural symbols and practices have long been incorporated into product marketing and branding. Companies often draw on cultural heritage to create authentic connections with consumers and differentiate their products in the marketplace. This trivia question explores how a famous brand leveraged traditional cultural practices in its groundbreaking advertising campaign that changed industry standards.

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Coca-Cola
Pepsi
Sprite
Dr Pepper