Which automobile advertising campaign was the first to shift focus from technical specifications to lifestyle benefits, creating the concept of 'aspirational marketing' in the transportation industry?

The transportation industry has seen some of the most innovative and memorable advertising campaigns in history. From airlines to automobiles, transportation companies have pioneered marketing strategies that changed how products are promoted. This trivia question explores a groundbreaking moment in transportation advertising history that transformed how vehicles were marketed to consumers and influenced product advertising across industries.

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Volkswagen's 'Think Small' campaign (1959)
Ford's Model T 'Any color as long as it's black' campaign (1908)
GM's 'See the USA in your Chevrolet' campaign (1952)
Mercedes-Benz's 'Engineered like no other car in the world' campaign (1980)