Which beverage brand paid $45 million for product placement in the James Bond film 'Skyfall' (2012), replacing Bond's iconic martini in several scenes?

Product placement in films and TV shows has evolved into a sophisticated marketing strategy worth billions of dollars annually. From subtle background appearances to plot-integrated endorsements, these strategic placements can significantly boost brand recognition and sales. This poll tests your knowledge of one of the most famous product placement deals in cinema history that changed how Hollywood and brands collaborate.

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