During his contract dispute with Warner Bros. Records, what unique product strategy did Prince employ that transformed his brand identity?

In the early 1990s, one music superstar made an unprecedented move in artist-label relations that changed how musicians approached product ownership and distribution. This famous dispute led to one of the most memorable brand identity transformations in music industry history, with the artist adopting a new symbol as his name. Test your knowledge about this legendary product strategy move that influenced how artists would negotiate contracts for decades to come.

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He changed his name to an unpronounceable symbol and wrote 'SLAVE' on his face during performances
He released albums exclusively through his own chain of Purple Rain record stores
He sold concert tickets that included free album downloads, bypassing his label
He created a subscription service called 'Paisley Park Direct' for fans to receive exclusive music