Which beverage brand's distinctive contour bottle design was originally created in 1915 to be recognizable even when broken or felt in the dark, and has since become one of the most recognizable packaging designs in pop culture history?

In the world of pop culture, product packaging can become as iconic as the products themselves. From instantly recognizable beverage containers to uniquely shaped cosmetics, packaging design has the power to transform ordinary products into cultural phenomena. This trivia question explores how one innovative packaging decision revolutionized an entire product category and became a pop culture staple.

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Coca-Cola
Pepsi
Absolut Vodka
Perrier