Which performing arts company pioneered the use of augmented reality in their 2019 season launch, allowing attendees to see virtual performers interact with physical spaces?

Major performing arts companies often create elaborate product launches for their new seasons, productions, or merchandise lines. These events merge theatrical elements with marketing strategy to generate buzz and drive ticket sales. Test your knowledge about one of the most innovative product launch strategies in performing arts history!

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• Cirque du Soleil with their 'VOLTA' production launch
• Royal Shakespeare Company's 'Digital Renaissance' campaign
• New York City Ballet's 'Movement in Dimensions' season reveal
• Sydney Opera House's 'Vivid Visions' program announcement

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