Which celebrity endorsement deal is credited with transforming Nike from a running shoe company to a global pop culture phenomenon, with the endorsed product line generating over $5 billion in annual revenue by 2022?

In the world of pop culture, celebrity endorsements can make or break a product. Athletic brands often compete fiercely to secure deals with top performers, investing millions in these partnerships. This poll tests your knowledge about one of the most transformative celebrity endorsement deals in retail history that changed the sneaker industry forever and created a brand phenomenon that continues to dominate decades later.

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Michael Jordan's Air Jordan line (1984)
LeBron James's Nike partnership (2003)
Tiger Woods's Nike Golf collection (1996)
Serena Williams's Nike Court collection (2003)