Which beverage company's 2011 packaging redesign campaign specifically targeted millennials by printing popular first names on their products, resulting in a 7% sales increase?

Product packaging isn't just functional—it's a cultural statement that evolves with society. Some packaging designs become so iconic that they transcend their practical purpose and become pop culture artifacts. This trivia question explores how one major brand revolutionized its packaging design to connect with a specific demographic, creating one of the most successful packaging redesigns in modern marketing history.

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Coca-Cola's 'Share a Coke' campaign
Pepsi's 'Say It With Pepsi' emoji cans
Absolut Vodka's 'Absolut Unique' bottles
Mountain Dew's 'DEWmocracy' limited editions