Which food company's 2009 packaging redesign led to a reported $20 million sales drop after consumers rejected the new look, forcing the company to revert to its original packaging within just 6 months?

The food industry has seen remarkable packaging innovations that have become iconic brand elements and transformed customer experiences. From distinctive shapes to revolutionary materials, these packaging designs have sometimes become as recognizable as the products themselves. Test your knowledge of famous packaging transformations that changed how consumers interact with beloved food products!

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Tropicana (PepsiCo)
Frito-Lay's Sun Chips (compostable bag)
Coca-Cola (New Coke packaging)
Heinz Ketchup (EZ Squirt colored ketchup)