Which innovative retail concept did the Nobel Prize Museum gift shop pioneer in 2019 that connects purchased items to scientific history?

The Nobel Prize Museum in Stockholm features one of science's most exclusive retail experiences. Their gift shop combines prestigious branding with innovative retail concepts to create a unique shopping environment that celebrates scientific achievement. This trivia question explores an interesting aspect of how they merge scientific history with modern retail innovation.

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DNA-authenticated merchandise with genetic material from Nobel laureates' personal items
Items embedded with microchips containing digital copies of original Nobel Prize research papers
Product packaging with augmented reality features showing scientific discoveries in 3D
Carbon dating certification proving materials come from the same era as specific scientific breakthroughs