Which fashion retailer first launched a widely successful AR 'virtual mirror' technology in 2017 that allowed customers to try on makeup products virtually and saw a 30% increase in sales as a result?

The fashion retail landscape has been dramatically transformed by augmented reality technology in recent years. Leading brands have invested millions in virtual try-on experiences that allow customers to see how clothing, accessories, and cosmetics look on them without physically wearing the items. This technology has not only reduced return rates but also increased customer engagement and conversion rates in the competitive fashion market. How well do you know the pioneers of this retail AR revolution?

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Sephora with its Virtual Artist app
ASOS with its Virtual Catwalk feature
H&M with its Magic Mirror technology
Zara with its AR Display mode