Which iconic 1990s advertising slogan cost Nike $25,000 to create but generated billions in revenue and was inspired by the last words of convicted murderer Gary Gilmore?

Advertising slogans are the earworms of consumer culture, sometimes becoming more famous than the products they promote. Behind many iconic catchphrases are fascinating stories of creative inspiration, marketing strategy, and cultural impact. This poll tests your knowledge of one of the most successful advertising campaigns in pop culture history that transformed not just a brand, but influenced how entire product categories are marketed to consumers.

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Just Do It
Impossible Is Nothing
I'm Lovin' It
Think Different