Which gaming company pioneered the concept of 'pop-up gaming zones' in traditional retail stores that used AR technology to let customers preview games before purchase?

The gaming industry has transformed retail marketing with innovative approaches to product launches and consumer engagement. Virtual and physical retail spaces for gaming products have evolved dramatically in recent years, creating unique experiences that blur the line between shopping and entertainment. Test your knowledge about how major gaming companies are revolutionizing their retail presence and product marketing strategies.

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Nintendo with its 'Nintendo Zones' initiative in 2018
Sony with its 'PlayStation Preview Spaces' program in 2019
Microsoft with its 'Xbox Reality Booths' rollout in 2017
Epic Games with its 'Fortnite Reality Check' stations in 2020