Which pharmaceutical CEO pioneered the controversial direct-to-consumer advertising strategy for prescription medications with the 1997 Claritin 'Blue Skies' campaign that revolutionized pharmaceutical marketing?

The pharmaceutical industry has seen numerous innovative marketing campaigns that transformed how medical products reach patients and healthcare providers. Behind these campaigns are strategic decisions made by influential CEOs and marketing teams. This trivia tests your knowledge about a groundbreaking pharmaceutical marketing strategy that changed an entire therapeutic category's perception.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Richard Clark of Merck
Robert Essner of Wyeth
Richard Jay Kogan of Schering-Plough
Fred Hassan of Pharmacia