Which retailer's loyalty program was revolutionary for using purchase data to send personalized coupons and offers, often predicting customer needs before they realized them themselves?

Customer loyalty programs have evolved dramatically over the decades, transforming from simple punch cards to sophisticated data-driven ecosystems. These programs not only reward customers but provide retailers with valuable consumer behavior insights. Test your knowledge about one of the most influential loyalty programs that changed how retailers approach customer retention and data collection.

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Target's REDcard program
Amazon Prime
Tesco's Clubcard
Walmart's Savings Catcher