Which telescope manufacturer rebranded their consumer line in 2018, resulting in a 45% increase in amateur astronomer market share?

The astronomy retail landscape has evolved dramatically over the past decade, with certain brands dominating telescope and stargazing equipment sales. Consumer trends in this specialized market reveal interesting patterns about how astronomy enthusiasts shop and which brands have captured the imagination of both amateur and professional stargazers. Test your knowledge about the business side of astronomy!

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Celestron, with their 'NexStar Evolution' rebranding campaign
Meade Instruments, with their 'Stellaris' consumer rebrand
Sky-Watcher, with their 'Astroview' marketing overhaul
Orion Telescopes, with their 'StarSeeker' brand refresh