Which 1982 film featured a groundbreaking product placement deal that resulted in a 65% increase in sales for a candy brand, establishing a new model for product advertising in Hollywood?

Product placement in entertainment has become a multi-billion dollar industry, with brands paying top dollar to have their products featured in movies, TV shows, and music videos. But this marketing strategy has a fascinating history that has evolved dramatically over the decades. Test your knowledge about this influential intersection of pop culture and brand advertising!

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• E.T. the Extra-Terrestrial (Reese's Pieces)
• Rocky III (Wheaties)
• Tootsie (Coca-Cola)
• Blade Runner (Atari)

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