Which marketing strategy helped propel 'The Girl with the Dragon Tattoo' to international acclaim after its author Stieg Larsson had already passed away?

The publishing industry has evolved dramatically with innovative marketing strategies that have transformed unknown manuscripts into global phenomena. From grassroots campaigns to elaborate multimedia experiences, publishers have found creative ways to connect books with readers in an increasingly digital world. Test your knowledge about some of the most successful and revolutionary book marketing campaigns that changed the literary landscape.

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A worldwide treasure hunt with clues hidden in independent bookstores
A slow-release translation strategy, creating buzz in each new market before expanding
A celebrity book club selection by Oprah Winfrey
An interactive website where readers could solve the murder mystery alongside the protagonist