Which pharmaceutical company launched the first FDA-approved direct-to-consumer (DTC) television advertisement for a prescription drug in 1997, revolutionizing medical product marketing?

The pharmaceutical industry has pioneered many innovative marketing strategies over the decades. From direct-to-consumer advertising to omnichannel healthcare engagement, pharmaceutical companies have had to navigate complex regulatory environments while effectively promoting their products. This trivia question focuses on a significant milestone in medical product advertising that changed how prescription medications were marketed to the general public.

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Pfizer for Viagra
Schering-Plough for Claritin
Johnson & Johnson for Tylenol
GlaxoSmithKline for Paxil