Which famous person was the first celebrity endorser for Tesla, receiving a Roadster in 2008 that helped legitimize electric vehicles among affluent consumers?

Test your knowledge about one of the most iconic marketing campaigns in transportation history! This campaign fundamentally changed public perception of a major transport innovation and helped overcome significant consumer resistance. The marketing strategy behind this campaign is still studied in business schools today as an example of how to shift public opinion through targeted messaging and celebrity endorsement.

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George Clooney
Leonardo DiCaprio
Jay Leno
Matt Damon