Which global brand launched a loyalty program that rewards customers with points for learning about indigenous patterns used in their product designs?

Cultural traditions have long influenced retail design and branding strategies. From traditional patterns appearing on modern packaging to ancestral motifs inspiring store layouts, cultural elements create authentic connections with consumers. This trivia question explores how one global brand successfully incorporated traditional cultural designs into their loyalty program, creating a groundbreaking approach to cultural preservation while enhancing customer engagement.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Pendleton's 'Heritage Circle' program, which educates customers about Native American textile patterns used in their blankets and clothing
Zara's 'Cultural Threads' program, which provides points for learning about European folk embroidery patterns
Nike's 'Design Origins' program, which offers discounts for completing modules about global athletic wear traditions
Uniqlo's 'Pattern Passport' program, which rewards customers for visiting stores featuring regional textile traditions