Which famous brand completely reversed its negative linguistic connotation through advertising, transforming a word that originally meant 'terrible' or 'causing dread' into a positive expression?

In the world of language and linguistics, advertising slogans play a crucial role in brand identity. These carefully crafted phrases leverage linguistic principles like alliteration, rhythm, and semantic association to create memorable impressions. Beyond mere catchphrases, they represent the intersection of applied linguistics and marketing psychology. This poll tests your knowledge about a famous linguistic phenomenon in advertising that revolutionized a brand's identity through clever language use.

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Terrific (by various brands since the 1950s)
Awesome (by MTV in their 1980s campaigns)
Wicked (by New England tourism boards)
Dreadful (by Snickers in their 'You're not you when you're hungry' campaign)