Which artist pioneered the 'surprise drop' album release strategy in 2013 with no prior marketing, forever changing how major albums are launched?

Product launches in the music industry have evolved dramatically over the decades, with some breaking entirely new ground in marketing strategy. One album launch in particular revolutionized how major artists release music in the digital age, creating a template that countless others have since followed. Test your knowledge of this game-changing product launch that caught the entire music world by surprise!

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• Beyoncé with her self-titled visual album
• Radiohead with 'In Rainbows'
• Drake with 'If You're Reading This It's Too Late'
• Frank Ocean with 'Blonde'

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