Which mythological figure inspired the naming of the world's largest annual shopping festival, created by Alibaba in China?

In the realm of retail and marketing, mythology and folklore have long been powerful sources of inspiration. From brand names to logos and advertising campaigns, ancient stories and legendary creatures continue to influence modern product strategies. This trivia question explores how a major retail event leveraged folklore to create one of the most successful shopping festivals in history. Test your knowledge of where marketing meets mythology!

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Singles' Day (named after the 'bare sticks' or bachelor gods in Chinese folklore)
Dragon Festival (named after the mythical Chinese dragon symbolizing prosperity)
Phoenix Sale (named after the bird of rebirth in multiple mythologies)
Jade Emperor's Bounty (named after the ruler of heaven in Chinese mythology)