Which digital marketing campaign technique led to the World Wildlife Fund's (WWF) most successful fundraising year ever in 2015?

Test your knowledge about innovative marketing campaigns that have revolutionized wildlife conservation efforts! Many endangered species have benefited from creative marketing strategies that raised awareness and funding. From viral social media campaigns to celebrity endorsements, these initiatives have transformed how the public engages with conservation causes. How well do you know the marketing strategies behind wildlife protection success stories?

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The #LastSelfie Snapchat campaign showing endangered animals taking their 'last selfies'
The 'Adopt an Animal' merchandise program featuring plush toys of endangered species
The Earth Hour campaign encouraging people to turn off lights for one hour
The celebrity-endorsed 'Hands Off My Parts' anti-poaching initiative