Which groundbreaking sports retail collaboration first introduced the concept of 'athlete sub-brands' with independent design teams and dedicated marketing budgets?

In the competitive world of sports retail, strategic brand collaborations can transform market presence and consumer engagement. One particular partnership in the last decade revolutionized how athletic wear is marketed and distributed. This collaboration broke records for both sales and cultural impact, setting new standards for cross-brand partnerships in the sports industry. Test your knowledge about this landmark deal that changed the sports retail landscape forever.

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Nike and Michael Jordan creating the Jordan Brand (1997)
Adidas and Kanye West launching Yeezy (2013)
Under Armour and Stephen Curry's Curry Brand (2020)
Puma and Rihanna's Fenty line (2014)