Which scientific instrument company has featured a microscope in its logo since 1849, becoming one of the oldest continuous brand identities in the scientific equipment industry?

The scientific equipment industry has some fascinating brand histories that reflect the evolution of laboratory science itself. One particularly iconic logo has stood the test of time and become instantly recognizable to researchers worldwide. Test your knowledge about this famous microscope-based brand identity that has become synonymous with precision and scientific discovery.

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Carl Zeiss
Leica Microsystems
Olympus Corporation
Nikon Instruments