Which major retailer experienced a 28% increase in brand recognition after rebranding with imagery inspired by the Norse mythology's World Tree (Yggdrasil) in 2018?

Throughout history, mythology and folklore have provided rich narratives that continue to influence modern marketing strategies. From Nike's winged goddess of victory to Starbucks' siren, mythological elements help create memorable brand identities. This poll explores how major retailers have leveraged ancient myths and legends to enhance their market position and create lasting customer connections. Test your knowledge about the intersection of mythology, folklore, and retail marketing strategies!

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Ikea
Nordstrom
REI
Crate & Barrel