Which luxury fashion brand pioneered the first major global retail partnership with UNESCO in 2018 to preserve and promote endangered traditional craftsmanship?

Cultural traditions drive significant retail partnerships worldwide, creating unique shopping experiences that honor heritage while driving sales. From Lunar New Year collaborations to Diwali-themed collections, retailers understand the power of cultural authenticity. This poll tests your knowledge about a groundbreaking partnership that transformed how a traditional cultural celebration connects with modern retail.

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Loewe with its 'Loewe Foundation Craft Prize'
Hermès with its 'Hearts and Crafts' initiative
Louis Vuitton with its 'Artisans d'Excellence' program
Chanel with its 'Métiers d'Art' collection