Which gaming company was first to launch a fully immersive VR retail store where customers could try digital games and physical merchandise before purchase?

The gaming industry has been pioneering virtual reality technology for years, but now these innovations are transforming how games and gaming merchandise are sold. Major gaming companies are creating immersive VR shopping experiences where players can browse, customize, and purchase both digital and physical products. Test your knowledge about this cutting-edge retail strategy that's blurring the lines between gaming and shopping.

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